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Online Profiles – Managing your Identity

The internet is a very important platform for human beings the world over. Since its discovery, it has become the platform where most of the activities of human beings are undertaken. There are those who use it for advertisement. However, there is a good number of people who use the platform to build their own brands. The brand can be your own name that you want to sell to make money or for other reasons. For you to advertise your own name as a brand, you need to create a profile as an identity.

It is easy to create an online identity. Management of the profile is however not as easy. This is because everything is revealed when a name is searched on search engines. It could happen that you only want certain parts of your life to be seen when one searches your name on search engines. This poses a problem. You want to hide some parts of your life online. How do you ensure that this happens?

Search engine optimization is important when it comes to online identity management. With search engines, it is possible to customize what appears after searching. Using this concept, you can determine information that appears after your name is searched. In the business world, SEO is used to ensure that you get a competitive advantage over your competitors. This happens if other people are offering similar products online.

One good example of a case of online identity management issues is the case of Michael Bullard Jr. The man had court cases that affected his name. Most information about him and his life was revealed due to the court case. His images were not spared either. The main issue arises when it comes to using search engines to search the person. When searched, information about his court cases and outcomes is revealed predominantly. This includes the images taken when he was in custody.

From Michael Bullard situation, there is a problem. How can he or any other person control what appears when one searches their name? Can he filter what appears? There is a solution to this. You can simply optimize what appears under your name on any of the popular search engines. By optimizing, you are actually prioritizing certain aspects associated with your name to appear first when your name is searched.

Due to the increased traffic on the internet, it is important for people to check what appears when their names are searched. You can then do online identity management so as to give people an image about yourself that you want portrayed. When you do this, you are able to build your brand name as you want and proceed to use the established brand for various ventures in your life.

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